Social Media and Your Website

The World is Online

Social media is everywhere and just about everyone is using it in some form. Facebook, Twitter, Instagram, Pinterest, as well as online sales sites like Craigslist are all social media. People are looking to connect and one way you can connect with your audience is integrating your social media accounts.  You can create new business ones as well to integrate into your website.

Expand Your Tent

In the old days, people found out about businesses often through word of mouth or advertising in the local paper. You may have printed up a business card and handed them out around town to potential customers. That still works, by the way. Today, to reach a much wider audience once you have a website (step 1), adding social media can expand your potential clientele. The goal is to make more income by reaching potential customers you may not be able to otherwise. According to Luisana Cartay in her article How To Integrate Social Media Into Your Website To Increase Your Ecommerce Sales at, “brands with smart social strategies are six times more likely to seal a deal: if you want customers to open their wallets, it’s crucial that they open up to you in their social feeds”. That’s incredible earning potential you could be missing out on simply by not adding social media to your website.

Set “it” Up!

So, how exactly do you do this? First, you must have social media accounts you want to use. If that is in place, you can add the platform’s icon, linking the venue to your homepage. For those using WordPress, this is a relatively effortless process. If you’re using a marketing company, such as Sandpoint Marketing, you can simply ask us to integrate your social media.

Get Some Help

Now, you may be asking yourself how you’re going to find time to keep all your social media up to date and relevant once you have it all set up. It can be time-consuming to keep your accounts up. There are a few ways to do this. One is to hire someone to manage your social media. On average a social media manager, depending on what services you decide to invest in, can cost $200- $2000 a month. If your current budget limits that expense for you, regardless of financial investment, we strongly suggest a steady and simple campaign to start out.  If you happen to be limited to not hiring assistance, there are apps you can use to streamline the posting process. Hootsuite, Buffer and Spredfast are just a few you could possibly utilize.

Whichever social media management avenue you choose to take, adding social media to your website will be worth the extra income that you’ll make by putting your business and brand out there for more people to know what awesome services you can provide them.