SEO Demystified

SEO, wait… S-E-What?

As is the case with most small businesses, you decided to start with your website. You are either building it yourself or hire a web designer. You have considered what you want your site to look like, branding opportunities, even colour schemes.  As you research, you become aware of something called SEO. If in your creative flurry with your website, your left going, “SEO?”, you are not alone. Many have felt the same way and asked the same questions, so let’s figure it out.

Getting the World to Notice

SEO, or Search Engine Optimization, is basically the Dewey decimal system of the internet. Google, Yahoo, Bing, Yandex, etc. are all search engines used to access the internet. They reach through the world wide web and find the best matches for what you’re looking for. Your ultimate goal is to direct as many people to your website as possible. That is why SEO is so critical along with quality results. By using ever-changing algorithms to optimize the best matches, search engines make recommendations.  Search engines match site content with keywords or phrases entered into the search bar. The goal is to be on the first page if not in the top three sites that come up when relevant keywords are typed into that bar. The key is to make this process easy.

SEO Made Easy

Exactly how do you accomplish that? There are several methods to Search Engine Optimization, and there are some simple Do-it-yourself methods.  WordPress makes it easy.  WordPress has plugins that do it for you. Yoast is the most used plugin for SEO on WordPress. Yoast uses directed focused words (keyword) for your page, indexes the content and evaluates the readability.  It even shows if the keyword is used well on the page and rates the page for SEO quality. Yoast will also monitor links to relevant content, image links and tags, as well as internal links to supporting information. You can help with some research as well.

What if you’re having a tough time coming up with focused keywords to put into Yoast, or any SEO plugin, for your site? Google Keyword Planner can give you keyword ideas based on what people are looking for, and it is associated with Google Adwords. These function based on keyword searches and can get very detailed. Another tool that is free and incorporates YouTube, Bing and the App store is  Consequently, these tools can give you keyword ideas that you haven’t considered before to maximize your visibility.

Maximize Your Site Potential

SEO can be difficult without the proper training to know where to add information or how to present it well for Search engines to find.  It is complex, not just to understand, but to utilize effectively. With a basic understanding of what it is, how it works and utilizing some simple tools, you can bring your website more traffic and generate more income for your business. Now that you know a little more about it, you can better understand the operation of your site. Knowing more about your site, what it’s capable of and how to utilize it, helps you grow your business and achieve your goals.

SEO is an important piece, but still not the most important piece of an effective website.  User experience, content relevance and availability are still required if your site will see results.  We will be exploring these topics more as we continue to empower your business by design.