Welcome to Sandpoint Marketing
Business growth empowered by design!
Complete Business growth solutions for small businesses that are customized to reach your business goals and aspirations.
Sandpoint Marketing can help create strategies and produce the materials you need to get the word out and generate sales.
User Experience Audits are a great tool to tweak or redesign your site to give your clients an engaging experience with your site.
Sandpoint Marketing specializes in small business websites and web hosting that puts the business owner in control.
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As a small business owner, I don’t have the time or energy to double-check or second-guess my professional services providers. When I ask Sandpoint Marketing to do something, I know it will get done right. They have made significant improvements to our marketing efforts and are a pleasure to work with. I look forward to a long and profitable relationship with Sandpoint Marketing.
- Joni Toenjes, President, Chemo Ready Set Go.
As owner and CEO Chris is passionate about the success of every small business and knows that the heartbeat of North Idaho is in our ability to do great things, right here at home! Find your dream and let’s make it happen!
As owner and COO, Nick is committed to making sure that the systems and processes for daily tasks and future planning are all laid out well with no stone unturned. Nick always asks the right questions to bring success.
As a design and user experience expert, Melissa has a unique eye for the best and the worst in design function and form. If you want to know how to improve your site or develop new marketing strategies, Melissa can help.
With a great eye for design and the ability to make things happen, Maegan is able to think outside the box to help see your company create the best possible results. With an eye for detail, Maegan truly embodies success!
Sandpoint Marketing has helped us grow our organization and create opportunities for reaching our community that are fruitful and productive.
- Satisfied Client
When I think of Valentines Day I think of love and passion. Usually that is held for a person but in business this can translate into how your feel about your company or the work that you do.
Do you still love your business or does it feel like you are just friends? Hopefully you are not to the extreme of sending a Dear John letter. However, if you are here are some things to think about.
Think back to when you were first thinking about your company. Before you had to put together a business plan or estimates on costs. Remember when you first had the idea. That was the spark. There was a connection that happened between your heart and brain that made you both excited and scared about what you were about to do. Deep down you felt the freedom to be your own boss and bring something forth from you to the world. That is the memory you need to hold onto.
Take time and remember why you do what you do. Take five minutes out of your day just to reminisce about your first love. Maybe make a list of why you started this business. Write down all of the things you love about you business. Keep your list positive. After 5 minutes read over what you wrote down. This little investment of time will make all of the difference in the world.
Once you rekindle that love then you can approach your business in a different way. Your mind will be clear and you will start to think outside of the box. Instead of seeing obstacles in your way you will see paths around them.
Becoming a finisher is all about consistency.
Every year at this time of year, I take time to review personal and business goals. Goal setting itself can be a difficult task, especially as we look ahead to this upcoming year. When I look back at my goals, I can often get discouraged or frustrated with the lack of “results” that I see on the goal list. I often notice large sections on the timeline of my goals and sometimes my life, seem missing. I know I engaged in those days and that tasks were accomplished. I often wonder how my days impacted my list of dreams from last year when I was goal setting. It seems like in all of my busy-ness, I might have missed some of the strategic and specific activities that would most help me reach my goals.
When I take the time to look at my goals, I realize that there are very specific activities that help me attain the goal at hand. These activities often have more to do with consistency than one big action item. Most of the time my goals require new habits, new methods, and new practices in order to achieve that goal. Often, I don’t just have to look at the process, but I have to identify specific habits that I must form in order to achieve it. I recommend finding the key actions that will help achieve the goal, the key disciplines it will take to do it well, then begin to decide how you will integrate those items into your routines.
Goal: Begin writing my book on overcoming fear in 2014.
Key Actions: Read 4 relevant books on overcoming fear; Outline key points of my success; create an outline for the book.
Key Disciplines: Schedule 2 hours per week dedicated to the book: to read, to write, to create.
Discipline Action: Setup recurring appointment every Friday morning from 8-10AM for the book; Block the time every week, and notify staff, I will be unavailable, or don’t go into the office.
Now that you have taken the time to identify the things you want, and maybe have wanted for years, you can begin the process of integrating your action items. The next piece of that implementation is to start with confidence, as if you did this all the time. The idea is to mentally treat every action as if it wasn’t a change at all. Saying no to the “emergency” on Friday morning is just what you do. We must begin to place a higher priority on the activities that get us to our ultimate goal and if we treat our disciplines like they were always there, it becomes easier to break the old habits, and integrate the new.
I recommend that you look at the mentors, leaders and respected people in your life as a key tool to get to where you want to go. Simply expressing what you are going to be doing in order to achieve your goal will create an advocate for you. Someone who will root you on and give you the helpful nudge you will need to stay on top of what is really important to you in your life. They can hold you to your discipline through asking simple questions, and checking in on your progress.
I have thought about writing my book now for several years (titles and themes have changed) and I know that the key to my success in finishing my book is to build in the disciplines to take the required actions so that I can move that goal forward. Oddly, it has come up on the goal list for a few years now, and I believe that if I took that off because it isn’t done, or I don’t think I could get it done, or I put it off until when “I am not so busy” I know that the book will stay a dream, and not come to life. Remember that even if you don’t get all the goals checked and all the action items accomplished, and you struggle at the disciplines needed to get it done, that you always have tomorrow. A new day, to start again, and act as if you are disciplined, and you are capable and you are an author.
James rolls into work, finds his parking spot, hops on the elevator and heads to his desk. His day is already planned out for him. There are no surprises. However, he has a constant headache, his back hurts, and he always feels tired. He feels like he is living the movie, “Groundhog Day.” James does not want to talk to his co-workers or listen to their stories. He pulls away from them and does not really care what is going on in their world. James feels like everyone is against him and all he wants to do is go home and sleep. James is facing burnout and if he doesn’t do something soon it will cost him his business.
Can you identify with what James is going through?
As a small business owner you have to be aware of burnout because it can cost you everything. Being burned out will reflect in the way that you deal with your employees and customers. If you have a bad attitude and a customer comes to you for help you cannot afford to be rude or short with them. As soon as you treat them like they are an inconvenience, they will take their business elsewhere. And can you really blame them? As a customer you do not want to feel like a burden or that your problems are too big for your company to face. You want to feel like you are the most important person in the room every time you meet. This is the same with your employees.
Your employees are a great barometer to how the business is going. If they are stressed and cranky all of the time then there is a reason for that. At it all points to the leader. When you are stressed you communicate it through your actions. You may say the right things to people but it is how you say it or what your body language says. The best thing you can do is to recognize that there is a problem and the solutions lies first in you.
Rediscover your passion for your work.
One way to help avoid this is to find out why you are in business? Think back to a time when you looked forward to your job. Why did you start this company? You started this business because you believed that your product or service was the best around and that you were going to change the world. Come back to that feeling where your job wasn’t work and your clients were friends and not customers. In the story above, James is stuck in a rut. He is just going through the motions with no passion or zeal. Unfortunately, when you go through this sort of valley you run the risk of taking people down with you.
Think back to when you first thought of your business idea. Before you had to worry about funding or marketing or any other cost but focus on the time when you first had the idea. Recall how that passion welled up inside you. Everything was a possibility and no obstacle seemed too big. In the idea stage, nothing is impossible because no matter what comes your way you will conquer it. That is the feeling you need to come back to. That is what drove you in the beginning and it is what will carry you out of this burnout.
(Part 2 will discuss the next step to get out of burnout)
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