Welcome to Sandpoint Marketing
Business growth empowered by design!
Complete Business growth solutions for small businesses that are customized to reach your business goals and aspirations.
Sandpoint Marketing can help create strategies and produce the materials you need to get the word out and generate sales.
Sandpoint Marketing specializes in small business websites and web hosting that puts the business owner in control.
Increase your web traffic and gain clients with current statistics and up to date strategies.
As a small business owner, I don’t have the time or energy to double-check or second-guess my professional services providers. When I ask Sandpoint Marketing to do something, I know it will get done right. They have made significant improvements to our marketing efforts and are a pleasure to work with. I look forward to a long and profitable relationship with Sandpoint Marketing.
- Joni Toenjes, President, Chemo Ready Set Go.
As owner and CEO Chris is passionate about the success of every small business and knows that the heartbeat of North Idaho is in our ability to do great things, right here at home! Find your dream and let’s make it happen!
As owner and COO, Nick is committed to making sure that the systems and processes for daily tasks and future planning are all laid out well with no stone unturned. Nick always asks the right questions to bring success.
Sandpoint Marketing has helped us grow our organization and create opportunities for reaching our community that are fruitful and productive.
- Satisfied Client
Bernie owns a food truck and frequents downtown Seattle. His business is going ok. He has enough to pay his 2 employees, purchase product, and pay himself a small salary. His taco truck is nothing special and he parks next to several other taco trucks. Lately, he has noticed that the lines going to the other trucks seem to be longer than his. People seem to flock to Casey’s Crazy Huevos Rancheros, Juan’s Verde Burrito Shack, and Junita’s Tasty Taquitos. What shocks Bernie is that he has a very diverse menu. He serves: tacos, burritos, nachos, hamburgers, hot dogs, and chili. All of these items are classic lunch items. What could he be doing wrong?
Bernie’s biggest problem is that he does not know who he is selling to (target market) or what his business is. The reason the other trucks are so successful is that they know who they are selling too and have only a few great items. People want to visit their trucks because they know what to expect. Junita knows that her taquitos are the best. She has mastered her recipe and serves a phenomenal product. Bernie is trying to cast a large net and reel in a bunch of people. Instead of doing a few items really well, he is using the shotgun approach and trying to hit as many targets as possible. How can he fix this?
Bernie looked at his downtown customers and broke them into groups. What stood out to him was a very large group of people that exit a local business at the same time each day. He observed their behavior over the next few days and he noticed that most of them only had a 30 min lunch. They all went towards the shortest lines because they did not have a lot of time to eat. Bernie looked at his menu also and decided to cut out a few items and focus on just a handful. Not only would this save time but it would lower his cost of goods. Bernie decided that he would focus on his American menu and offer slides, bacon burgers, hot dogs, and chili. He also started to prepare more items ahead of time to speed up his line. Bernie’s change in menu and commitment to finding the needs of his customers paid off in the end. He increased his business and his customers appreciated his commitment to their needs.
To find your target market you need to do some research. You need to break your market into groups by similar buying patterns and common needs. This will create a profile of each potential market that you can tap into. Once you find your niche, then you can start marketing to that group of people. Knowing your clients will make a huge impact on your business and set you apart from the rest. Successful entrepreneurs know who they are and who they are selling too. Take some time and look at your competition. What are they doing different than you? How are they reaching new customers? What are they doing different than you? These are just few questions to consider. Once you make time to do this your business can change for the better like Bernie’s.
When I think of Valentines Day I think of love and passion. Usually that is held for a person but in business this can translate into how your feel about your company or the work that you do.
Do you still love your business or does it feel like you are just friends? Hopefully you are not to the extreme of sending a Dear John letter. However, if you are here are some things to think about.
Think back to when you were first thinking about your company. Before you had to put together a business plan or estimates on costs. Remember when you first had the idea. That was the spark. There was a connection that happened between your heart and brain that made you both excited and scared about what you were about to do. Deep down you felt the freedom to be your own boss and bring something forth from you to the world. That is the memory you need to hold onto.
Take time and remember why you do what you do. Take five minutes out of your day just to reminisce about your first love. Maybe make a list of why you started this business. Write down all of the things you love about you business. Keep your list positive. After 5 minutes read over what you wrote down. This little investment of time will make all of the difference in the world.
Once you rekindle that love then you can approach your business in a different way. Your mind will be clear and you will start to think outside of the box. Instead of seeing obstacles in your way you will see paths around them.
Becoming a finisher is all about consistency.
Every year at this time of year, I take time to review personal and business goals. Goal setting itself can be a difficult task, especially as we look ahead to this upcoming year. When I look back at my goals, I can often get discouraged or frustrated with the lack of “results” that I see on the goal list. I often notice large sections on the timeline of my goals and sometimes my life, seem missing. I know I engaged in those days and that tasks were accomplished. I often wonder how my days impacted my list of dreams from last year when I was goal setting. It seems like in all of my busy-ness, I might have missed some of the strategic and specific activities that would most help me reach my goals.
When I take the time to look at my goals, I realize that there are very specific activities that help me attain the goal at hand. These activities often have more to do with consistency than one big action item. Most of the time my goals require new habits, new methods, and new practices in order to achieve that goal. Often, I don’t just have to look at the process, but I have to identify specific habits that I must form in order to achieve it. I recommend finding the key actions that will help achieve the goal, the key disciplines it will take to do it well, then begin to decide how you will integrate those items into your routines.
Goal: Begin writing my book on overcoming fear in 2014.
Key Actions: Read 4 relevant books on overcoming fear; Outline key points of my success; create an outline for the book.
Key Disciplines: Schedule 2 hours per week dedicated to the book: to read, to write, to create.
Discipline Action: Setup recurring appointment every Friday morning from 8-10AM for the book; Block the time every week, and notify staff, I will be unavailable, or don’t go into the office.
Now that you have taken the time to identify the things you want, and maybe have wanted for years, you can begin the process of integrating your action items. The next piece of that implementation is to start with confidence, as if you did this all the time. The idea is to mentally treat every action as if it wasn’t a change at all. Saying no to the “emergency” on Friday morning is just what you do. We must begin to place a higher priority on the activities that get us to our ultimate goal and if we treat our disciplines like they were always there, it becomes easier to break the old habits, and integrate the new.
I recommend that you look at the mentors, leaders and respected people in your life as a key tool to get to where you want to go. Simply expressing what you are going to be doing in order to achieve your goal will create an advocate for you. Someone who will root you on and give you the helpful nudge you will need to stay on top of what is really important to you in your life. They can hold you to your discipline through asking simple questions, and checking in on your progress.
I have thought about writing my book now for several years (titles and themes have changed) and I know that the key to my success in finishing my book is to build in the disciplines to take the required actions so that I can move that goal forward. Oddly, it has come up on the goal list for a few years now, and I believe that if I took that off because it isn’t done, or I don’t think I could get it done, or I put it off until when “I am not so busy” I know that the book will stay a dream, and not come to life. Remember that even if you don’t get all the goals checked and all the action items accomplished, and you struggle at the disciplines needed to get it done, that you always have tomorrow. A new day, to start again, and act as if you are disciplined, and you are capable and you are an author.
Please call us or email us about any inquiries that you have. We have different levels of pricing based on the scope of work, and will gladly meet at your location or other convenient local spot.